Mixhers Rebrand

Mixhers rebrand was one of the most incredible design projects that I have been a part of. Working with our brand team of 3, we met with an agency out of New York to execute our vision for the company to maintain the vibrancy and fun of our current brand, but build the trustworthy and credible supplement that you could see in stores.

As the Senior designer for this rebranding project, I was responsible for independently executing the new brand across all platforms and mediums. While the agency set the strategic direction, I worked closely with both the agency and our brand team to ensure a seamless rollout of the brand identity. From digital assets to print materials, I translated the vision into tangible, cohesive designs that adhered to brand standards at every touchpoint. My role was critical in maintaining consistency and ensuring that the rebrand resonated with the target audience and business objectives.