Olivia Rodrigo PR Box

The brief? Create a PR box containing 4 of Utah’s hottest brands. Mixhers, Crumbl, Swig, and HydroJug. My mind began whirring with ideas of how to make this box speak to Olivia, a former resident of Utah during the filming of HSMTMTS. This Is The Place. . .of PMSing women, sugar junkies, and big jugs? Bad copy aside, I was beginning to piece together a picture of how all that is Olivia could come together with the beauty of Utah’s arches and city skylines and the iconic brands in the box.

At the end of the day, this was one of the most rewarding and fun projects for me personally. And I got to knock off a 30 under 30 goal. Olivia was my last show I needed to see, and SHE DELIVERED.